The Federal Government has entered into a two-year partnership with global media company, Bloomberg, to attract foreign investments and highlight Nigeria’s economic potential.
The announcement was made by the Minister of Finance and Coordinating Minister of the Economy, Wale Edun, and Bloomberg’s Global Director, Nicole Keefe, during a meeting at the Minister’s office in Abuja on Tuesday.
Keefe emphasized Bloomberg’s commitment to reshaping Nigeria’s global image by using its extensive media network.
“We aim to showcase Nigeria’s achievements and opportunities, addressing outdated or negative perceptions that might deter investors,” she said.
The partnership aims to challenge outdated and negative perceptions about Nigeria and showcase the country’s achievements and opportunities to a global audience.
The collaboration will focus on promoting key sectors of the Nigerian economy, such as the Real Estate Investment Fund and ongoing gas pipeline projects. Dr. Armstrong Takang, the Chief Executive Officer of the Ministry of Finance Incorporated (MOFI), highlighted that the initiative would enhance Nigeria’s visibility and credibility in these critical sectors.
Edun stressed the importance of strategic communication in promoting the country’s economic progress, pointing out that effectively showcasing government initiatives would create a more favorable investment climate and attract global businesses.
This partnership is seen as a significant step in positioning Nigeria as a top destination for foreign investment by addressing investor concerns and emphasizing the nation’s resilience and growth potential.
